1. Service Agreement
This Service Agreement is made between Sunny Appointment Agency and the Client. By using our services, you agree to the following terms and conditions.
Package Selection
We offer two primary service packages:
Email Campaign
- One-time setup fee (quoted per project)
- Monthly retainer (cancel anytime)
- Targeted lead list included
- Maintenance, optimization, and monthly reporting
- Email campaign support included
- Additional campaigns available at quoted rates
Verified Leads Only
- Priced per lead batch (minimum order applies)
- Niche-targeted verified leads
- Email and contact data where available
- Delivered for your own outreach use
2. Scope of Services
Email Campaign Package
Sunny Appointment Agency provides:
- Lead sourcing and verification
- Campaign setup and configuration
- Basic campaign maintenance
- Light optimization
- Monthly reporting and analytics
- Email campaign support
Verified Leads Only Package
Sunny Appointment Agency delivers lead data matching your targeting criteria. The following are NOT included unless separately agreed:
- Outreach execution
- Inbox setup and management
- Campaign management
- Copywriting beyond agreed deliverables
- CRM work and administration
- Appointment setting and sales follow-up
3. Support Boundaries
"Email campaign support" includes:
- Campaign setup guidance
- Basic adjustments and troubleshooting
- Light technical support
"Email campaign support" does NOT include:
- Unlimited revisions or daily hands-on management
- On-demand copywriting
- Inbox management or deliverability consulting
- Domain setup or technical integrations
- CRM administration
- Multi-channel campaign execution
Support is provided during business hours. Sunny Appointment Agency is not responsible for delays caused by missing or delayed client materials, client approval delays, third-party tool limitations, email platform restrictions, or domain and inbox performance issues outside our control.
4. Revisions and Change Requests
Clients may request reasonable revisions related to targeting or campaign direction. Sunny Appointment Agency includes up to 2 full revisions per monthly cycle for active campaign clients, provided requests stay within the original scope.
Major changes requiring new pricing or scope include:
- Changes in niche, geography, or target market
- Changes in offer or messaging direction
- Changes in lead criteria or targeting
- Workflow or campaign structure changes
- Complete campaign rebuilds
Additional revisions, rebuilds, or out-of-scope changes may be billed separately.
5. Payment Terms
- Setup fees must be paid before work begins
- Monthly retainers are billed in advance
- Lead-only orders must be paid before delivery (unless otherwise agreed in writing)
- Late payments may delay work or delivery
6. Key Terms and Definitions
- Setup fees are non-refundable once work has started
- Delivered leads and completed work are non-refundable
- A "lead" is a contact matching your targeting criteria — not a guaranteed reply, appointment, sale, or customer
- Clients must report clearly invalid leads within 5 business days of delivery
- Sunny Appointment Agency may replace clearly invalid leads or issue matching credit, but does not refund leads that simply do not respond or convert
- Sunny Appointment Agency does not guarantee results, appointments, customers, or revenue
7. Client Responsibilities and Compliance
Clients are responsible for:
- Providing clear targeting instructions
- Providing accurate business information
- Approving messaging before campaigns launch
- Providing timely feedback and materials
- How leads are contacted and used
- Ensuring outreach complies with all applicable laws and regulations, including anti-spam laws such as CASL (Canada) and CAN-SPAM / TCPA / FCC rules (US)
- Compliance with privacy, anti-spam, telemarketing, and industry-specific regulations
Sunny Appointment Agency does not provide legal advice and does not guarantee legal compliance. You are solely responsible for ensuring your use of leads and campaigns complies with all applicable laws.
8. Term and Cancellation
- This agreement starts on the date signed and continues month-to-month unless otherwise agreed
- Either party may cancel with 30 days' written notice
- Completed work, delivered leads, earned setup fees, and unpaid balances remain payable upon cancellation
- Sunny Appointment Agency may pause or end services immediately for non-payment or unlawful/misleading use of leads (e.g., fake offers, sweepstakes, misleading claims, threatening behaviour)
- This written agreement is the entire agreement between the parties and supersedes all prior discussions or representations
9. Intellectual Property and Confidentiality
Ownership
- Clients own the delivered leads after full payment
- Sunny Appointment Agency retains ownership of internal systems, templates, processes, and methods (unless explicitly transferred in writing)
Confidentiality
- Both parties agree to keep private business and campaign information confidential
- Confidentiality obligations survive termination of this agreement
10. Governing Law and Jurisdiction
This agreement is governed by the laws of Ontario, Canada. Any disputes will be handled in the courts of Toronto, Ontario.
11. Limitation of Liability
Sunny Appointment Agency provides services on an "as-is" basis. To the maximum extent permitted by law:
- Sunny Appointment Agency makes no warranties, express or implied
- Sunny Appointment Agency disclaims all warranties including merchantability and fitness for a particular purpose
- Sunny Appointment Agency is not liable for damages from use or inability to use services
- Sunny Appointment Agency is not liable for lost data, lost profits, or business interruption
12. Contact Information
For questions about these Terms & Policies, please contact us:
13. Modifications to Terms
Sunny Appointment Agency may revise these Terms & Policies at any time without notice. By continuing to use our services, you agree to be bound by the current version of these terms.
14. Cookies & Privacy Policy
What Cookies Are
Cookies are small text files stored on your device that help websites operate more efficiently and remember certain information about your visit.
How We Use Cookies
Sunny Appointment Agency uses cookies to:
- Operate essential website functions
- Understand how visitors use our website
- Improve performance and user experience
- Support analytics, advertising, and marketing features
- Enable certain third-party tools and integrations
Consent and Control
We may store strictly necessary cookies on your device without additional consent where permitted by law. All other types of cookies require your permission. You may change or withdraw your consent at any time through your browser settings.
Third-Party Cookies
Some cookies may be placed by third-party services that appear on our pages, including analytics, advertising, and social media providers. These third parties may combine information collected through our website with other information you have provided to them or that they have collected through your use of their services.
15. Privacy Policy
Sunny Appointment Agency respects your privacy and is committed to protecting personal information in accordance with applicable Canadian privacy laws, including PIPEDA, and applicable U.S. privacy laws including the CCPA/CPRA where required.
Information We Collect
We may collect the following categories of personal information, depending on how you interact with us:
- Identifiers such as your name, email address, phone number, company name, and business contact details
- Commercial information such as service inquiries, order details, and records of services requested or purchased
- Internet or network activity information such as IP address, browser type, and on-site activity
- Communications data including messages sent through forms, email, and calendar booking tools
- Marketing and lead qualification information such as business niche, targeting criteria, and campaign interests
How We Use Personal Information
We may use personal information to:
- Provide, operate, maintain, and improve our services
- Respond to inquiries, proposals, bookings, and support requests
- Deliver lead generation, outreach support, reporting, and related business services
- Process transactions, invoices, and payment-related administration
- Analyze website usage and optimize user experience
- Market our services and measure campaign performance where permitted by law
- Maintain records, enforce agreements, prevent fraud, and protect our legal rights
- Comply with legal, regulatory, contractual, and security obligations
Your Rights
Depending on your jurisdiction, you may have the right to access, correct, delete, or restrict the use of your personal information. To make a request, please contact us using the information in Section 12.
Our electronic marketing practices are intended to comply with CASL, CAN-SPAM, and other applicable anti-spam laws. You may unsubscribe from our marketing communications at any time.